Islas Secas

Client

Luxury Travel

Service

Visual Identity & Branding

Year

2022

Barefoot luxury meets adventure

The Brief

Islas Secas is Panama’s only private island reserve and lodge that accommodates no more than 18 guests at a time. Consisting of an archipelago of 14 islands, located 15 miles off the coast of Panama, Islas Secas offers rare, exclusive access to one of the most diverse ecosystems in the world.We were approached by Islas Secas in 2019 to work with them to give the brand a refresh. This included the following updating the overarching brand guidelines (logo, typography, colour palette and illustrative & photographic style), rolling this new look and feel out across their marketing and brand collateral (brochures, menus, stationary etc.) and creating a sub brand for their Spa offering.

Visual Identity

With the guidelines now in place, we created a set of new brand and marketing assets that all presented the new creative direction. These included a sales brochure & factsheet, food and drinks menus, stationary and employee uniforms.

Brand & Marketing Assets

Having completed the work for the main”parent” brand, we turned our attention to the sub brands that make up Islas Secas. Here we focus on our work we carried out for their Spa. Our goal here was to create a look and feel that still embodied the essence of Islas Secas but also gave it its own identity. So by going through a similar process of getting stakeholder input and putting together mood bards we came up with a series of creative directions that we then refined down to one route, based on the client’s feedback.